CRM

What started as a need to improve the way teams worked with customer and sales data grew into the development of a custom internal CRM system. The goal was to create a solution built around the way people actually work.

My role

I led the project from the business side, connecting the needs of sales teams with the development process. This included defining requirements, designing workflows with future ERP integration in mind, coordinating development and testing, and supporting the rollout across teams in the Czech Republic, Poland, and Germany.

What I took from it

The best system is not the one with the most features. It’s the one people actually use. This project taught me how important it is to understand the real problem first, involve the people who will use the solution, and turn different needs into something simple and practical.